‘Way of Wade’ – the official sports brand of Li Ning and Dwayne Wade.
The unique collaboration between Dwyane Wade and Li-Ning was established in 2012.
Since the brand’s inception it has grown with each season. Since the release of Wade’s signature basketball shoes Way of Wade, now in its ninth iteration, WOW has transcended beyond the court.
As a pioneer in NBA fashion, Wade has always emphasised design, both in performance basketball and lifestyle products, which are now showcased in Fashion Week runways across the globe.
Li Ning represented China in gymnastics at the 1984 Olympic Games in Los Angeles, where he won 3 gold, 2 silver and 1 bronze medal.
Dwayne Wade played point guard in the NBA from 2003-2019, where he represented the Miami Heat, Chicago Bulls and Cleveland Cavaliers.
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