A new website WokeUp.nz has just been launched by Family First NZ.
The website documents wokeness in New Zealand-based businesses so that Kiwi consumers can decide for themselves who to do business with and who to avoid, based on the values of the business.
“Most people just want to purchase products and services, then get on with their lives. They don’t want businesses shoving woke beliefs down their throats as part of their purchase. They also don’t want to support businesses who then fund groups that the consumer opposes – for example, funding InsideOut to push radical gender and sexuality messaging in primary schools. Businesses should stick to business, not telling people and their staff what and how to think,” says CEO Bob McCoskrie.
Family First is being regularly contacted by employees concerned about the ramming down of ideologies under the guise of DEI (diversity, equity and inclusion). This includes most government departments and organisations.
Unfortunately, “Woke Capitalism” is spreading rapidly through the corporate business world affecting every category of business. Many corporations, CEOs, and cultural elites are supporting “progressive” left-wing agendas such as DEI, transgenderism, same-sex marriage, climate alarmism, abortion, and Critical Race Theory.
“We want consumers to access the information on this website so that they can vote with their dollars, and do business with companies which don’t hate their values. Companies that support woke causes and agendas ultimately pass on the costs to the consumer.”
A poll by Curia Market Research last year found that 33% of respondents want businesses to stay neutral on controversial issues, 20% want them to take a stand and 45% have no preference either way. However, 67% of respondents said it was somewhat or very likely they would boycott a business that took a public stand on a controversial issue they disagreed with.
Industries examined on the new website include airlines, banks & finance, energy, food & drink, petrol, retail, supermarkets and telco. The information collated is based on published material from the companies on their social media, websites & in the media. There is also a section with latest media stories highlighting wokeness in other companies or brands.
Most importantly, consumers can send through their own evidence of businesses that are pushing a woke narrative that they disagree with.
“Sadly there seems to be no shortage of them at the moment.”
Check out the full website – WokeUp.nz.
Probably be easier and shorter making a list of NZ companies that are NOT woke.
Guaranteed the government will ddos attack this site as soon as it starts picking up steam, I hope they’ve planned accordingly. Good initiative, I fully support more of this 👍
Sounds good. But of course, a digital currency will force you to shop there and NOT allow you to shop your values.
Awesome work! I will definitely boycott these woke companies. Thank you!
Why support a government that’s woke as well,time tho support a government that listens to the people,not the puppeteers that pull there strings.
Like it, hope they add smaller woke businesses too
Would be good to have scope 1, 2 and 3 wokeness broken down. I’d like to have the full supply chain woke free please. 😉
Already took a good look earlier today. Its predictable who the woke ones are….some are hard to avoid like the govt parasites……
Count me in👍
Doesn’t leave many options for buying groceries, does it.
Yes, we need safer alternatives
Just had a look at the ‘Woke List’ of the companies involved; that’s pretty much ALL of the major businesses in NZ…
And…Parliament will do NOTHING to stop the violations of Civil & Human Rights with the encroachments of Wokism that these companies are doing…!
Make one wonder how much in campaign donations these woke companies have made to the current and past politicians.
Even more reason to shop at farmers markets.
Please add to the list NZ KFC who gave away popcorn KFC chicken if you got the jab. It was a small ball of chicken on a stick. I have a screenshot to the advert.
KFC and all Pepsico Companies are Zionist / J3wi$h owned.
That is why we haven’t ordered pizza or done Maccas or KFC now for over 4 years! We are boycotting Israel by NOT patronising these establishments!
The Talmudic Zionist Octopus is firmly entrenched in most franchise chains, businesses and governments!
Compare the behaviours of the Vampire Squids as opposed to Octopi!
Kinda like comparing the Beehive that is destroyed by a Wasp nest, as has happened in Welly!