Commission Commerce imposes hefty fine for website’s misleading ‘today only’ deals.
The 1-Day.co.nz website owned by The Warehouse Group now automatically redirects to themarket.com.
The deception involved misleading customers over how long ‘daily deals’ would last for, and stock quantities available. This was done to give an impression that stock and time was running out to create a sense of urgency, when in reality the deals were rolled over consecutive days and stock was available.
Commerce Commission General Manager of Fair Trading Vanessa Horne told RNZ, “In a physical store, we wouldn’t expect a retailer to say there’s one item left, when a number of items remain on the shelf or in the stockroom. The same goes for online – any representation about available stock needs to be truthful.”