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Facebook is now ‘Meta’

The timing of the rebrand coincides with shock revelations in secret documents and from 'whistleblowers'

Facebook CEO Mark Zuckerberg has announced today that the company formerly known as Facebook is now named ‘Meta’.

The name change had been signalled for weeks, and became a concrete reality today, as the company battled numerous allegations brought to light by so-called ‘whistleblowers’.

The change is also reflective of Zuckerberg’s desire to change the company’s focus from that of a social media platform to a ‘metaverse company’. According to company promotional material, the ‘Metaverse’ is a ‘place where we’ll connect and play in 3D’, or ‘the next evolution of social connection.’

“We are a company that builds technology to connect,” Zuckerberg declared when announcing the name change on Thursday during the company’s Connect 2021 event.

“Together, we can finally put people at the centre of our technology. And together, we can unlock a massively bigger creator economy.”

The trading name ‘Meta’ was aquired by Zuckeberg in 2017 and has been operating a ‘literature science platform’ called Meta Science since, from headquarters in Redwood City, California. According to Zuckerberg, he has been thinking about rebranding Facebook for some time, at least since the company acquired Whatsapp in 2012 and later Instagram in 2014.

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