World number one Luke Littler has signed a record 10-year sponsorship deal with Target Darts reportedly worth up to £20 million, making it the largest agreement in darts history between a player and a brand.
The 18-year-old, who has already won two world titles, 10 major trophies and recently defended his World Championship crown, said Target has supported him since the early stages of his career and helped develop both his playing career and personal product range.
Littler rose to prominence after reaching the 2024 World Championship final, went on to win the Premier League that year, and has since joined an elite group of players to win back-to-back world titles.
