British technology company SmartFrame Technologies has collapsed, leaving New Zealand Rugby and numerous local sports photographers facing financial losses.
The company partnered with NZ Rugby in 2023 to introduce an advertising-funded photography platform designed to generate revenue from official sports images while allowing media outlets to use them without licensing fees.
However, a report in state-funded media said SmartFrame failed to attract sufficient business or secure additional investment, forcing it to shut down. NZ Rugby has reportedly missed out on promised revenue, while photographers contracted through German agency Action Press are still awaiting payment for their work. NZ Rugby has since returned to hiring photographers directly to cover international matches.
