The Crusaders International Academy has announced a strategic partnership with Madak, a Seattle-based marketing agency specialising in business strategy and brand development.
The collaboration aims to bolster the Crusaders’ presence in North America by leveraging Madak’s expertise in content creation and innovative marketing strategies.
Known for its legacy of rugby excellence, the Academy is committed to developing top-tier talent and promoting the sport globally.
Madak CEO Adam Lejeunekopp expressed enthusiasm about the partnership, highlighting the alignment of values and the potential to elevate rugby to new heights.
Crusaders International Academy Director Grant Keenan said the collaboration would help the Academy achieve its vision of fostering growth and leadership among players and coaches.
