Sunday, October 18, 2026

How legacy media use fear, isolation and propaganda to shape public opinion

Legacy media
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Belgian clinical psychologist and author Mattias Desmet has warned that widespread loneliness, anxiety and social isolation can create the psychological conditions in which propaganda flourishes, allowing political leaders to manipulate public opinion and suppress dissent.

Desmet, author of The Psychology of Totalitarianism, argues that modern “democracy” has increasingly relied on propaganda to shape public perceptions, aided by powerful communication technologies and populations susceptible to collective psychological influence.

He points to the rapid transition from the COVID-19 pandemic to the Ukraine war in early 2022 as an example of what he calls “mass formation”, claiming that public anxiety, frustration and aggression shifted almost overnight from the coronavirus to Russian President Vladimir Putin.

Approximately 30% of a population may become deeply committed to a dominant narrative, while another 50–60% harbour doubts but remain silent to avoid confrontation.



He suggests that a smaller minority, potentially between 1% and 10%, actively resist such narratives and continue expressing dissent.

Drawing on the work of French social psychologist Gustave Le Bon, Desmet argues that although dissenters may struggle to change public opinion, their continued willingness to speak out can prevent collective psychological movements from escalating into more destructive forms of authoritarianism.

His analysis presents propaganda not simply as a tool imposed by those in power, but as a process dependent on the psychological vulnerability and conformity of the wider population.

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