Wednesday, February 11, 2026

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Best Buy and Levi Strauss suffer backlash after offering workers counselling following Rittenhouse verdict

According to Twitter users, the race to be the world’s most woke company is on, following revelations US companies Best Buy and Levi Strauss offered employees counselling in the wake of the not guilty Rittenhouse verdict.

According to the Daily Mail, the companies sent out memos telling their employees that counselling was available, with Levis offering sessions with a ‘racial trauma specialist’ to ‘encourage healing.’

Best Buy meanwhile sent a memo from the company’s Chief Inclusion, Diversity & Talent Officer Mark Irvin, who encouraged those affected to ‘take advantage of our mental health services, including the Life Solutions counselling services.’

The backlash on social media was severe especially from those who believed the verdict was right, while others cancelled orders or said they’d never buy from either company again.

 

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