Starbucks is reversing its 2018 policy that allowed non-paying customers to use its cafes and restrooms in North America, effective January 27.
The change, part of the company’s “back to Starbucks” strategy to improve sales and customer experience under new leadership, aims to prioritise paying customers.
Starbucks will implement a new code of conduct addressing issues like harassment, smoking, and alcohol, while continuing to allow free access in the UK. The New Zealand terms of use have yet to be updated.
The company has been working to recover from declining sales, which have been affected by customer pushback over rising prices and boycotts linked to the Israel-Gaza conflict. To help revitalise the brand, the company appointed Brian Niccol, former CEO of Chipotle, last year to lead efforts in turning the business around.
