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Countdown’s dodgy ‘fresh-baked artisan bread’

Countdown bread news

A Countdown shopper discovers the artisan-style bread ‘marketed as fresh and sold for $8’, is actually baked in Australia, frozen, and then shipped to New Zealand.

The revelation came about when the customer noticed the absence of country of origin labeling on the ‘Pane Di Casa’ bread and decided to investigate further. Countdown’s contact centre confirmed the bread was indeed baked in Australia, then frozen and shipped to New Zealand, where it is given ‘a final bake in-store’.

The packaging misleadingly suggested ‘freshness’ and ‘local baking’, with statements like “There’s nothing quite like the taste of fresh bread, warm out of the oven and lathered in butter,” despite the bread’s international journey. The only mention of location on the packaging is that it is packaged for Woolworths in Mangere, Auckland, without clear country of origin labels.

This has raised concerns about transparency and the potential reduction in local bakery employment. Consumer NZ told legacy media there should always be clear and transparent country of origin labeling, especially after new rules introduced in May 2023 requiring fresh, thawed, and frozen foods to display such information to prevent consumer deception.

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7 COMMENTS

  1. Clear, honest consumer labelling is important, and will be much more important with the horror show of GE substances on its way. Lobbyists will be working to ensure the law does not require them to give you informed consent.

  2. I make my own bread, it only has four ingredients and doesn’t require kneading, here’s how to do it.
    430g of flour sifted into a largish bowl, 2 tspns salt, 1/4 tspn yeast, 1.75 cups of water, mix it all up with a wooden spoon, cover overnight, preheat an oven with a dutch oven inside to 220C, remove dough from bowl and roll it up, fold it over, whatever, make it a bread shape, get two strips of baking paper to make a cross, put the dough on top, 9this makes it easy to put the dough into the dutch oven and then remove it) remove DO from oven, put the bread dough into it and also add two ice cubes, bake for 30 minutes lid on, remove lid from DO and bake for 10 minutes, remove bread to a rack and let sit for 10 minutes, once you find out how easy it is to do and how much nicer the bread is you will do it all the time plus the smell of fresh baked bread in the house is a bonus, as a single guy I make half size loaves in a cast iron pot which last me 2-3 days, these cost me less than fifty cents to make, they look like a giant bap.

  3. Check out the origin and chemical content of Subw@y’s bread…
    Maccas is Zionist-owned, as is St@rbuck$, so we don’t purchase anything from these entities.
    That also includes the Pepsico Family of products (look that up and you’ll be surprised…).
    This is OUR methodology of a limited response to the genocide in Gaza and the West Bank, along with the illegal annexation of Palestine!
    The greater response should be from the PTB ie the ICJ, ICC, UN and NATO, but since many of the judges are J3wi$h, look for absolutely nothing to happen that holds Israel to account for it’s grotesque actions.
    We will ALLLLL be Palestinians soon as the J3w$ run the ‘Octopi Businesses’ and supply lines, Banks and are deeply entrenched via hidden gradualism in many governments!
    We are V.S.F. (Very Severely Fu*k3d)! IF we allow this to continue.

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