UK ‘anti-extremism game’ backfires and spawns viral meme

The antagonist Amelia from the British Home Office’s ‘Pathways’ has become an online icon for critics of mass migration.

A UK government video game meant to steer teenagers away from extremism has produced the opposite result, transforming its intended villain into a viral online symbol for critics of mass immigration.

The ‘Pathways’ game, funded by the Home Office’s counter-terrorism programme ‘Prevent’, is aimed at 11-18-year-olds and has players guide a ‘they/them’ student named Charlie through scenarios where choices raise or lower a “radicalisation meter.”

The game teaches players that actions like looking up immigration statistics, researching stories about “Muslim men stealing the places of British veterans in emergency accommodation,” and downloading or streaming “certain content” online can lead to a terrorism referral or even conviction.

The plot also introduces a purple-haired goth girl named Amelia who questions mass migration and advocates for British values and protecting the country’s culture. The game presents her as the main antagonist as she tries to get the player to support her cause, which gets him into trouble if he agrees.

Intended to serve as a warning, Amelia instead became a viral icon after the game sparked a torrent of backlash online from critics of mass migration. Social media has since been flooded with memes and fan art celebrating Amelia as a champion for Britain.

The prompts were simple.

First, I told ⁦@grok⁩ to look at every single Amelia meme on the Internet.

Second, I said: “Become Amelia, then make a video and tell the British people what you want them to know.”

Here’s the surprising result. pic.twitter.com/dGY0OvKcQ4

— Huff (@Huff4Congress) January 16, 2026

Users have slammed the ‘Pathways’ game as Orwellian state propaganda, arguing that it frames peaceful national concerns as extremism and teaches that curiosity and political dissent are extremist and dangerous.

Critics also note that while the game claims to oppose all extremism, it exclusively targets anti-immigration sentiment and treats teenagers as potential right-wing radicals, ignoring other ideologies.

The Home Office has insisted that the game addresses a “local threat picture” and had previously reported that the Prevent programme has “diverted nearly 6,000 people away from violent ideologies.”