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Trade Me and legacy media outlet Stuff announce merger in major digital media shakeup

Trade Me - Stuff news

Legacy mainstream media outlet Stuff and auction site Trade Me have agreed to a merger in which Trade Me will take a 50% stake in Stuff Digital, the division behind stuff.co.nz and ThreeNews, while Stuff’s newspapers, events, and Neighbourly are excluded from the deal.

The move comes amid Stuff’s restructuring and aims to bolster digital growth and technology investment, particularly in the property sector, where Stuff’s property section will be rebranded under Trade Me Property.

Editorial independence will “be maintained”, with Stuff chairing the new board and retaining operational control.

Media analysts say the merger strengthens both companies while increasing pressure on rival legacy media outlet NZME and its property brand OneRoof.

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11 COMMENTS

    • I haven’t used it in years anyway. The increasingly extortionate fees drove sellers away, there’s hardly anything worth buying on there these days.

  1. Stuff and Trade Me are both legacy, 2010s era dinosaurs. I would say the only thing propping up Trade Me is its property listings, which are probably quite lucrative.

  2. Waiting for Trade Me’s negative feedback on its Stuff purchase. “Don’t trust these Stuff geezers. Rip off artists and serial liars”.

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