Legacy mainstream media outlet Stuff and auction site Trade Me have agreed to a merger in which Trade Me will take a 50% stake in Stuff Digital, the division behind stuff.co.nz and ThreeNews, while Stuff’s newspapers, events, and Neighbourly are excluded from the deal.
The move comes amid Stuff’s restructuring and aims to bolster digital growth and technology investment, particularly in the property sector, where Stuff’s property section will be rebranded under Trade Me Property.
Editorial independence will “be maintained”, with Stuff chairing the new board and retaining operational control.
Media analysts say the merger strengthens both companies while increasing pressure on rival legacy media outlet NZME and its property brand OneRoof.
Bad move. no more Trade Me for myself going forward.
I haven’t used it in years anyway. The increasingly extortionate fees drove sellers away, there’s hardly anything worth buying on there these days.
Stuffed sold for $1 reserve and free shipping
“Editorial independence will “be maintained”? Oh stop it stuff.
That’s stupid.
Will not trade on trade Me anymore.
And there are great alternatives, like Marketplace.
Marketplace – owned by Meta? Are you missing your sarcasm emoji?
Oh thank you. I was not aware of that.
What platform do you suggest?
Well if Trademe wasn’t already stuffed then they definitely will be now….
Flea market buys media hack…..
Stuff and Trade Me are both legacy, 2010s era dinosaurs. I would say the only thing propping up Trade Me is its property listings, which are probably quite lucrative.
Waiting for Trade Me’s negative feedback on its Stuff purchase. “Don’t trust these Stuff geezers. Rip off artists and serial liars”.