A new report by Enders Analysis accuses Amazon, Google, Meta, and Microsoft of failing to curb the massive illegal streaming of premium video content, especially live sport, costing broadcasters billions and exposing users to cybercrime.
The Amazon Fire Stick is labelled a major “piracy enabler,” with 59% of UK users admitting to using the device for pirated content.
The report criticizes big tech’s inaction, particularly Meta for hosting ads promoting illegal streams, while highlighting growing concerns from broadcasters like Sky and DAZN.
Researchers say high subscription costs are pushing fans toward illicit alternatives, often compromising their personal data.
