PayPal-owned ‘Honey’ browser extension accused of scamming influencers out of millions

Honey, a popular browser extension owned by PayPal, is under fire after a YouTuber’s investigation accusing the company of deceptive practices went viral, garnering nearly 10 million views in just three days.

The 23-minute exposé by New Zealand content creator MegaLag alleges that Honey misrepresents itself to consumers, exploits influencers, and uses unethical methods such as opening hidden tabs to generate referral links for commissions.

MegaLag claimed Honey prioritises partner coupons over better deals elsewhere and overrides influencer affiliate links to claim commission revenue, harming both consumers and content creators.

PayPal, in response, defended Honey’s business model, stating it follows industry practices and benefits both consumers and merchants.

The investigation has sparked controversy, particularly among influencers who once promoted Honey.

MegaLag highlighted Linus Tech Tips, which ended its partnership after discovering Honey replaced its affiliate links, costing the channel revenue.

Honey is also accused of enabling unauthorised discount codes, leading to merchant losses and price increases for customers.

Founded in 2012 and acquired by PayPal for $4 billion in 2020, Honey has long touted its ability to save users money.

However, MegaLag’s claims suggest the extension may actually disadvantage users and businesses alike. The video has reignited debates about transparency and ethics in the tech and influencer marketing industries.